Workshop: Successful Global CRM Strategies, Start with the Customer
What are the three key elements that go to make up a successful CRM strategy? Join Optimove and SodaStream in this highly insightful workshop, exploring how SodaStream has used AI technology and customer led-marketing strategies to deliver hyper personalization at scale, across multiple channels, around the globe. Discover how AI technology has empowered the SodaStream team to take their global marketing to a new level. With hands on exercises and discussion, gain valuable knowledge and insights into the three elements that have played a key role in SodaStream’s growing international success. Workshop presenters include Paul Mandell, Team Lead & Technical Account Manager, Customer Success, Optimove and Yoed Negri, Global Director of Direct to Consumer, SodaStream
Optimove is the first customer-led marketing platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multi channel journey orchestration, and 3) statistically credible multi-touch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including SodaStream, Papa John's, Staples, and others across sports, gaming, retail, telecommunications, and financial services. For more information go to Optimove.com
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About me
A hands-on leader with a track record of driving success for Fortune 100 B2C & B2B marketing organizations. A visionary who has over a decade designing digital transformation strategies that focus on data at the core.
