Workshop: A Masterclass in Identity: Data & Identity Strategies to unlock the power of YOUR data

One of the most valuable assets for any brand is its first-party data. But some brands may be leaving money on the table by not extracting the most value possible from data they own. Join Acxiom’s data and identity experts as they offer recommendations on how brands can unlock the true power of first-party data, understand the far-reaching impact of enterprise identity on the brand, and build your base of knowledge around the terms and capabilities for identity and how you ultimately measure success. Workshop presenters include Dustin Raney, Director, Identity Innovation at Acxiom and Mike Wagner, Senior Vice President – Industry Managing Director Travel, Hospitality and Entertainment Industries at Acxiom

07-06-2023 10:45 - 12:00