Workshop: Program Promiscuity & the Lie of LTV in Loyalty…
Chasing bogus bigger baskets and fake frequency is the pretend past of programmatic loyalty. It’s time to triple-down on third party data in combination with your zero / first party customer data —to galvanize the great and cut bait— getting clear-eyed about the real opportunity. Join us at CRMC to get a glimpse of the data available to uncover the unfaithful, and to woo your would-be best customers, while learning how to calculate the true -LTV of best, the head-room available with your next-best and to reallocate your wasted wanting with the rest. Don’t miss out on this opportunity to have a preview of the newest ‘techniques” of tomorrow’s modern brand love & loyalty, at scale.
Diving into a decade of data, Bond highlights how brands can consistently stay ahead on engagement with our Loyalty Data Lake, the rDriver Model, which powers the world's largest, longest-standing and deepest data-set on Customer Loyalty, Engagement & Experience. The Loyalty Report Data 2023 is here! Join us, register for this hands-on workshop today. Workshop presenters include Sean Claessen, Chief Strategy Officer, Executive Leadership Team at Bond and Juliana Badovinac, Manager, Client Analytics at Bond
Bond generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Guided by insights from advanced research and practical commercial application through the Bond Behavioral Institute and enabled by technology through its proprietary cloud Synapze platform, Bond serves clients globally with customer experience and loyalty solutions—enabling brands, customers, employees, partners, and the communities they serve to experience the benefits of growth. Headquartered in Toronto, Bond is management-owned with more than 800 people and eight offices across North America and Europe.
