2. Roundtable: Experience personalization: the new mandate for every successful retailer.
Personalization helps build brand loyalty by creating customer experiences your customers actually want to experience, over and over again. Retailers today are no longer in the “distribution” business — they are in “experience” business. And the experience business requires a fundamentally different operating model that is based on continuously innovating, improving, and personalizing the customer’s experience. The potential value of personalization is well-established, but to engage today’s demanding customers, it’s essential to take a holistic, enterprise-wide approach to create personalization at scale.
Join this session to learn:
- What personalization at scale is, and how retailers can leverage data to personalize every customer touchpoint
- The five organizational pillars that are the key elements of success
- How to coordinate all aspects of your operations — from inventory and supply chain to sales and service — to make each customer interaction curated and valuable.
